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Americans were more divided than ever in 2021, but everyone in the country still agreed on one thing: The Democratic Party has a messaging problem.

“We’ve got a national branding problem that is probably deeper than a lot of people suspect,” Democratic pollster Brian Stryker, who is currently working with the centrist think tank Third Way to understand why Democrats lost the recent governors’ race in Virginia told The New York Times. “I’m not going to argue it’s working right now, but I need it to work when it matters,” Rep. Sean Patrick Maloney (D-NY), chair of the Democratic Congressional Campaign Committee told The Washington Post in November of the Democrats’ efforts to sell their legislative victories. Senator Kirsten Gillibrand (D-NY) seemingly agrees, telling attendees at a recent fundraising dinner that “Democrats are terrible at messaging. It’s just a fact.”